The Taste Intensive
A 2-day working session for teams and builders navigating a world where anyone can generate, but few can judge.
90 min per day · 3–10 people per cohort
TASTE INTENSIVEAI is a mirror. What you generate reflects your level of taste.
THE TEAM PROBLEM
Misaligned Taste
Your team sees the same work but can’t agree on what’s right.
The AI Gap
You can generate endless options, but no one knows how to choose what’s actually worth keeping.
One person's eye
Quality lives and dies by one person’s taste, and everything bottlenecks because of it.
Broken feedback loops
“Something feels off” turns every review into opinion, not progress.
For founders, operators, creative leaders, and builders who use AI to produce at a high level and need a consistent standard of judgment to deliver excellent results.
TASTE INTENSIVEThe teams with outstanding work are the ones with a shared eye for what's right, a common language for what's off, and the discipline to close the gap between the two.
DAY ONE —
TRAINING JUDGMENT
PART 1 - 30 MINSTraining Your Eye
How to reverse-engineer work you admire
The vocabulary of good: hierarchy, tension, restraint, truth
Reading the room: how context, audience,
and medium change what “right” means
PART 2 - 30 MINSUnderstanding Taste in Practice
The four failure modes of refined taste
Taste as judgment: how decisions are made,
not just how things look
How to refine your generations to reflect your level of taste
PART 3 - 30 MINSTaste as a Team Sport
How to build a shared vocabulary that makes creative decisions precise, not personal
Directing AI with intention: aligning outputs
with clear judgment
Overnight exercise on your real work
DAY TWO — EMBEDDING TASTE
PART 1 - 30 MINSEmbedding Taste
Changes in how you perceive your work
A short recalibration of how you evaluate your own work and decisions
The taste gap exercise between what your perception is and your work
PART 2 - 30 MINSReal Work, Real Judgment
Audit your recent decisions to understand
how your judgment works
Hot seat critiques where real work is pulled
apart and rebuilt in real time
How taste evolves consistently from
vocabulary to judgment to culture
PART 3 - 30 MINSSystemising Taste
Building taste into a repeatable system through rituals, references, and review processes
Directing AI with aligned judgment and clear standards for output
Defining your personal refinement ritual so you can continue sharpening your eye beyond the session
TASTE INTENSIVEThe gap between 70% and undeniably right is where taste lives. Teams that can't agree on what good looks like have an expensive problem.
TEAM OF 5£4,500
£900 per person — save £495 vs individual
A shared creative language and team taste audit showing where your collective judgment is aligned and where it's costing you
A system for working with AI, together with consistent standards for prompting, evaluating, and refining output as a group
A decision framework every team member keeps, five questions before anything ships, forever
Live critique on your actual work, pulled apart and rebuilt in front of the group on day two
Priority cohort placement and a 30-minute team debrief after day two
TEAM OF 3£2,950
£983 per person
A shared creative language and team taste audit showing where your collective judgment is aligned and where it's costing you
A system for working with AI, together with consistent standards for prompting, evaluating, and refining output as a group
A decision framework every team member keeps, five questions before anything ships, forever
Live critique on your actual work, pulled apart and rebuilt in front of the group on day two
INDIVIDUAL£999
per person
A personal taste audit showing where your judgment is sharp and where it needs work
A system for evaluating and refining AI output
so generation becomes a tool, not a crutchA decision framework you keep forever, five questions before anything you make ships
Live critique on your actual work, refined in real time on day two
TEAM OF 6 - 10
Custom cohort pricing. We'll scope it together.
TASTE INTENSIVEMost people can generate. Very few can refine. This session is about closing that gap.
Apply for early access
No payment is taken until your application is accepted. Spots are capped at 10 to keep the cohort intimate and the critique sharp.