About the Founder

A confident Mitchelle Chibundu sitting in a chair, wearing a burgundy leather jacket over a dark maroon outfit, with styled hair and jewelry, against a neutral background.

Mitch Chibundu, known professionally as Designer Babe or DB, is an award-winning founder, author, and cultural builder designing the infrastructure creative people need to own their time, talent, and future. She is the founder of Hourze, an AI-powered verification layer that transforms human skill, experience, and time invested into trusted proof.

Through Hourze, Mitch is shaping the future of learning, work, and ownership systemically and at scale.

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She is also the visionary behind Designer Babe®, a founder-led creative institution operating at the intersection of technology, education, media, and culture.
What began as a platform has evolved into an ecosystem that builds systems, stories, and spaces where creative people do not just participate, but progress.

Mitchelle Chibundu in a colorful orange and red dress holding a microphone and smiling.

Across a decade in fintech and emerging technology, Mitch has designed human-centred products for global companies including Flutterwave, Wise, and Ledger. Her work is known for its precision, cultural fluency, and ability to bridge global innovation with lived reality.

Her expertise is sought at advisory levels across industry and public sector initiatives shaping the future of digital standards and creative infrastructure.

A woman with long reddish-brown hair smiling and working on a laptop in a modern home office or study, with shelves holding vases and books in the background.

Her thinking extends beyond products. As a multi-published author, Mitch’s work explores proof, identity, and the long arc of creative ownership. From Clueless To Designer to Dear Designer, Write Journal, and now Proof of You, her writing functions less as instruction and more as a record for people ready to live from evidence rather than permission.

Woman wearing a black headscarf and black jacket serving herself food at a buffet with various dishes and a bouquet of flowers.

Through Buttersoar, Mitch produces publications, festivals, and multimedia that shape discourse and preserve creative work beyond moments. Through Uto Coterie, she curates intimate culinary and cultural experiences where taste, design, and connection meet with intention.

Each expression of Mitch’s work contributes to a broader system of creative ownership, enabling a generation of global creatives to own their trajectory and find fulfilment.