Design is Business

For years, design and business have been treated as two distinct languages: one emotional, the other financial. The simple fact is that design is business. Every colour, flow, and feature is a business decision disguised as creativity.

Why Global Fintech Expansion Fails Without Context

In London, customers complain if a transfer takes more than three seconds. In Lagos, they take screenshots to prove their money still exists. Both are fintech, yet they operate in different worlds.

The Work Clarifies the Vision

Clarity is created in motion, not theory. You find it by trying, learning, and refining until the noise fades and the signal stands on its own.

A black surface with purple glowing hexagonal grid lines and the word 'E I G' written across some of the hexagons.

The EIG Matrix: A Career Strategy for Mid-Senior Professionals

When you’ve spent over 7 years in your career, your job search strategy can’t look the same as it did when you were just starting out. You’ve evolved, and your approach needs to reflect that.

Neon sign inside an office window reads, 'WHAT IS YOUR STORY?'. The office contains desks, chairs, and some posters on the wall, with reflections on the glass window.

The Importance of Great Storytelling in Design

Storytelling is a transformative tool that connects people on a human level. Robert Mckee, the renowned lecturer of the STORY Seminars, refers to it as “The currency of human contact”. When you put it in this way, it becomes clear that …

A woman with long black hair, smiling, wearing a white blazer and a gold necklace, standing in front of a colorful background with purple and blue lighting.

Why I joined Ledger as a Product Design Lead after one year fun-employed

After a year of exploring the uncharted territory of funemployment, today is the start of an exciting new chapter as the Product Design Lead for Payments and Transactions at Ledger.

A collage of ten photos featuring women in various outdoor and indoor settings, including a woman at the beach, a woman on an airplane, a woman at a stadium, a woman in a park, a woman walking on the street, a woman in a neon-lit room, a woman in a countryside, a woman with sunglasses and earrings, a woman with an orange headwrap, and a woman looking at a building.

One year fun-employed: An unplanned sabbatical to Global Product Design Leader.

A September morning's fading summer memories set the backdrop for a life-altering decision - quitting my full-time job. This decision was a leap of faith that would test my mettle, reshape my perspective, and ultimately lead to a triumphant comeback.