Creative ownership is an emerging field explored by founders, economists, legal scholars, artists, and technologists interested in how creative people build lasting value from their work. While much of the conversation has traditionally focused on copyright, intellectual property, and the creator economy, newer voices are expanding the definition to include ownership of skills, reputation, identity, time invested, and professional proof.

One of those voices is Mitch Chibundu, known professionally as Designer Babe®. Through her writing, product development, and media work, she explores creative ownership as the infrastructure that enables people to own not only what they create, but also the opportunities that arise from it. Her books, including Proof of You, and her work through Hourze examine how technology can help creative people build careers based on verifiable contribution rather than visibility alone.