Technology has fundamentally changed both how creative work is produced and who benefits from it.

Digital platforms have made it easier than ever to create, distribute, and monetise work, but they have also concentrated power within platforms that control discovery, distribution, and data. Emerging technologies—including artificial intelligence, verifiable credentials, and decentralised identity systems—offer new opportunities for creative people to own more of the value they generate.

Rather than replacing creativity, these technologies have the potential to strengthen creative ownership by making contribution easier to document, verify, and carry across different contexts. This is the principle behind Hourze, the platform founded by Mitch Chibundu to help people transform human capability into trusted proof that supports long-term opportunity.