EARLY ACCESS
The Taste Intensive
A 2-day working session for builders who want sharper creative judgment in the age of AI.
TASTE INTENSIVEThe gap between 70% and undeniably right is where taste lives. That gap is exactly as hard as it ever was.
This is for you if
You're a founder who knows your product deserves to look and feel as good as it works
You're a designer or product creator who can execute but wants sharper judgment about when something is truly done
You're a creative director or brand builder who needs a framework for what's right and wrong
You're a non-creative leader who keeps approving work that feels slightly off and wants to know exactly why
You're building something in public and want what you put out to feel intentional, not just generated
TASTE INTENSIVEIn a world where anyone can generate, the people whose work feels undeniably right are the ones who've trained their judgment. This is where that training happens.
What you’ll leave with
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Where your judgment is sharp and where it needs work
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Crucial questions to ask before anything ships
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A repeatable process from 70% to undeniably right
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A structured library your gut can actually draw from
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Your actual work, refined in real time on day two
What is inside?
DAY ONE — THE FRAMEWORK
We’ll cover:
How to reverse-engineer work you admire
The four failure modes of refined taste
Why your taste and your output are misaligned
Specific exercises that close your taste gap
Reading a room: how context, audience, and medium change what "right" means
The vocabulary of good: hierarchy, tension, restraint, truth
CHAPTER 9 — How to Get Strong Reference Letters (Ethically)
All for less than a 1:1 consultation session
EARLY ACCESS PRICING
£999
per person
Price increases after the first cohort closes.
If your application is accepted, you'll receive a payment link and your confirmation. No payment is taken until you're in.
Apply for early access
No payment until you're accepted. Spots are capped at 15 to keep the cohort intimate and the critique sharp.